Hartwall Capital to Accelerate the Growth of Linkity, a Pioneer in Payroll and Workforce Management
For over 15 years, Helsinki-based Linkity Oy has been revolutionizing payroll and workforce management solutions. In February, the company strengthened its ownership base with growth financing from Hartwall Capital, a family-owned investment company, making Hartwall Capital a significant shareholder in Linkity.
“We founded Linkity with the ambition to develop the most advanced payroll automation on the market, allowing finance departments to focus more on strategically supporting their companies’ core business. With the support of Hartwall Capital, we are taking the next leap forward while ensuring we can continue to meet our customers’ needs even better. The soul of a small, agile, and ambitious company remains, but now we have the muscle needed for growth,” says Antti-Pekka Vepsäläinen, Linkity’s founder and CEO.
Linkity has been growing rapidly in recent years, achieving an annual growth rate of over 50%. The company’s SaaS solution automates the most critical and complex HR processes, from workforce planning and time tracking to collective agreement (TES) interpretations and payroll. Over the past year, Linkity has also expanded into partnerships, working with accounting firms and business consulting firms looking for more agile solutions.
“A fundamental part of a great work experience is trust – trust that employees receive their salaries on time and that workforce planning processes are reliable. With this growth and development phase, even more companies will be able to benefit from our expertise in the future,” Vepsäläinen explains.
Hartwall Capital is a family-owned Finnish investment company committed to supporting ambitious small and medium-sized businesses in the Nordic region. Their goal is to be an active and long-term development partner, working closely with management and founders to drive sustainable growth and value creation.
“We were convinced by Linkity’s ability to offer an innovative solution in an industry that has long operated under traditional frameworks. Their high customer satisfaction, ambitious leadership, and skilled workforce all support the company’s strategic goals and provide a solid foundation for growth. We strongly believe in Linkity’s technological capability to lead the payroll industry into a new era,” says Pekka Puustinen, Managing Director of Hartwall Capital.
The choice of growth investor was driven by a shared vision for long-term business development. With this funding, the company aims to invest not only in growth but also in product development and customer experience, ensuring smoother solution implementations for customers.
“We want Linkity to be recognized as the best payroll and workforce management solution on the market—a company that transforms the industry through its expertise and vision, setting new standards and helping its customers succeed,” adds Pentti Heikkinen, Chairman of the Board at Linkity.
For more information:
Antti-Pekka Vepsäläinen, CEO & Founder, Linkity Oy – ap@linkity.net or +358 50 553 3700
Pekka Puustinen, Managing Director, Hartwall Capital – pekka.puustinen@hartwallcapital.fi
